SAULART is a Latvia based creatives collective, specializing in event organization, psychedelic decorations, visual arts, music, dance, performance etc.
Concept
SAULART = Saule (“Sun” lat.) + Art
Task: visualize Saulart’s essential mood in a symbol, might incorporate design motifs already made by the collective members, express event atmosphere hosted by.
Mood: psychedelic, chill, sacral geometry, string art, playful, colorful, art + craft.
Start
We agreed upon a round brush stroke to portray the “solar” theme: real ink brush stroke got traced into a vector object.
Process
In search of a perfect psychedelic feel, some dead end branches:
The one I liked
Combination that felt most holistic. Also: kind of fit into golden ratio 🙂
Alternative placement:
This iteration was supposed to be used in a wide range of visual interpretations – from simplified “filled” text stamp to psychedelic watercolor mask:
Yet the crew wanted it more “solar”.
Swoosh change
A vector from crew member had been received, edited and used as the new symbol.
New proportion would emphasize the “solar” aspect, text being a kind of “flare” to the symbolic “sun”.
Result
